Friday, July 31, 2009
Star Lawrence, is that a brand? “Her star is rising.” “Heavenly body.” No—not the last.
Anyhow, the new in thing is to brand yourself—have a unified message that just screams YOU!
Some guy named David Mathison branded himself “Be the Media,” because that was his book name.
“Hi, I ‘Be the Media.’”
All this branding takes place on Facebook and Twitter, apparently, so someone write me and clue me in, please.
A branded person would never say “clue me in,” unless being from the Wayback was a plus, which I gather it’s not.
I used to use the tag line: “I won’t be boring no matter how much you pay me.” Maybe I should go back to that.
Is it boring?
OK—how about: “If you pay me, I promise not to bore you. So--where’s the money?”