Friday, July 31, 2009

Red-hot brand?


Star Lawrence, is that a brand? “Her star is rising.” “Heavenly body.” No—not the last.

Anyhow, the new in thing is to brand yourself—have a unified message that just screams YOU!

Some guy named David Mathison branded himself “Be the Media,” because that was his book name.

“Hi, I ‘Be the Media.’”

All this branding takes place on Facebook and Twitter, apparently, so someone write me and clue me in, please.

A branded person would never say “clue me in,” unless being from the Wayback was a plus, which I gather it’s not.

I used to use the tag line: “I won’t be boring no matter how much you pay me.” Maybe I should go back to that.

Is it boring?

Ack.

OK—how about: “If you pay me, I promise not to bore you. So--where’s the money?”

4 comments:

Star Lawrence said...

development of other, more flexible modalities of news dissemination (e.g. blogs).

The above phrase was from a job listing I saw today...speaking of boring. I felt like saying, if I promise never to write like this, will you give me the work?

David said...

Hi Star,

Thanks for your post! Per your request, I am writing :-D

I would enjoy a conversation with you. Perhaps I can clarify a few things.

Feel free to contact me via david@BeTheMedia.com.

Thanks again for your post.

Kind regards,
David

Debbi said...

Oh, I like that last part! "So--where's the money?" I think I'll make that my slogan.

Star Lawrence said...

Party on. With my compliments.