Tuesday, November 17, 2009

Low-cost staging--digital-style


Watch “Million Dollar Listing” or “House Hunters.” Putting some furniture in an empty room makes it look better—and this “staging” can add thousands to house value.

But staging companies can be spendy.

Kara G. Morrison, AZ Republic, Nov 15, 2009, writes about a company in Atlanta (www.virtuallystagingproperties.com) for people who don’t have $2400 for their 3-mo staging plan.

Instead, they add the furniture and accessories, digitally—imposing them on photos of the empty rooms. For $225, customers have these pix for a couple of days to add them to their MLS listing and make it look more enticing.

The stager will not change ugly wall colors or anything like that.

Another company, Virtual Enriching Homes (www.virtualenrichinghomes.com), offers staging advice via computer—four rooms for $69.

The owner of this company emails a list of proposed changes—tells clients what should be removed, how furniture should be repositioned, what accessories should be added.

Another company, PMC Interiors (www.pmcinteriors.com) offers a 90-minute consultation for $150.

I guess it’s OK if you don’t have Chad Rogers to bring an orchid plant ("Million Dollar Listing") or Jeff Lewis ("Flipping Out") to move your bureau an inch to the left…Ah, perfection.

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