Thursday, January 28, 2010
Whoa, hold up on the soap
We get laundry detergent—it says good for 70 loads—then it’s gone in a month.
We do not do two loads a day or more.
Ellen Byron writes about how we are OD-ing on soap in this country (WSJ, Jan 27, 2010). This stuff ain’t cheap, broke people.
More soap does not mean cleaner clothes. In fact, with today's water-stingy washers, it can mean scummy, grayer clothes.
The Whirlpool woman says these days we have to be more precise. Do you measure? I slop. Fifty-three percent of people are with me—slopping it in—or else they fill the cup thingie to the top—twice as much as you need. (Not accidental—the more you use, the more you buy.)
Still, yucky results can also hurt a company. Procter & Gamble is going to issue clearer little measuring things—with lines you can see.
Detergent with a pump dispenser is coming.
Europeans like those little pre-measured “sachets” of soap. Not so much here. Laundry habits are ingrained early.
Some tips: Divide by color. Be sure there are no pens or lipsticks in the load. Don’t overstuff. And if needed, apply stain remover before tossing in.
Have you seen the new premeasured sheets from Purex—fabric softener, detergent, and non-static agent all in one?
Even a moron could do it. Even I could do it.
My kid says I am bad at laundry.