Thursday, October 28, 2010

New! Pop-up stores

Think fast—that Halloween store is only going to be there for a month or so.

Taking advantage of the MANY empty retail spaces around these days, temporary stores are cropping up.

Even the big guys like Toys R Us are putting in little satellite stores. They just stock the big stores’ hottest items.

The National Retail Federation is expecting a decent holiday and these stores will make shopping more convenient.

Actually, even if things get better, the pop-ups are here to stay. Some of the ones near you may even become permanent.

This refers especially to outlets for the big chains—like the GAP, which opened a pop-up in New York during Fashion Week showcase its Piperlime accessories.

Gucci also has opened and closed these for its Icon sneakers—now you see it, now you don’t.

At least this must create a job or two, right?

1 comment:

Star Lawrence said...

Idea! If you make jewelry or a product, try a short term storefront. Or band together with others.