Wednesday, December 29, 2010

Run your business or be run out of business

I am blobbing around trying to figure out how to bring in more money. We joke around, we starving writers, about needed more “revenue streams,” which translates into “anything for a buck.”

A guy I know outfitted a van to create paid tailgate parties at games—saves the fans from bringing their own food or ride.

Clate Mask, cofounder and CEO of Infusionsoft, and author of Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy, says certain things impede small businesses.

First is lack of consistent lead followup. Eighty percent of people who will buy from you do so between contact 5 and 12 from you—but most business people quit after three contacts.

You need to followup after a sale—and get another sale. It’s easier to keep a customer than get a new one. Cheaper, too.

Email back and forth, keep up relationships.

Make sure you get paid on time—don’t in effect extend credit. Do you look like a bank? No? Then don’t.

Market consistently, don’t rev it up just when you need business.

Keep a mailing list.

I do some of this, but I need to get new clients. Many have disappeared, gone out of business, or punked out.

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