Friday, January 14, 2011
Social networking changing housing biz
Ilyce Glink, Tribune Media Services, says social networking has changed house-buying and selling.
More than 90% of buyers begin online, she says.
This can give you mortgage rates, listings, and tons of statistics, but it can’t give you what your friends think and what experiences they have had. That takes Facebooking or tweeting.
People are more likely to follow a friend than a professional, she says. There is even a book out called Social Networking for Home Builders by Carol Flammer.
This is a problem for realtors, she says—it shifts the power to the consumer.
She recommends every builder or realtor have a website, blog, online PR, and social networking sites.
You know…in case, your friend is giving bum advice.