Thursday, April 7, 2011

Aw, how about Rose?


I love names. And naming things. I used to do lists of company names for Landor in New York, a huge branding company, then they stopped using contractors.

The other night, I watched a “reality” show called Pregnant in Heels on Bravo, about a woman who helps (RICHIE RICH) people with their pregnancies—finding toys, decorating, finding clothes—and naming the baby, apparently.

This one couple hired her to set up a panel of think tankers (including someone from Landor) to think up names and talk about the names the couple had already picked out. They very gravely kicked these names around—Miles, Asher, Bode (boh-dee), Steven, Bowen (bow as in archer—“en”).

Then, as if this was not enough, they hired a focus group to pass on the names—“Sounds like a dog’s name,” etc. THEN, they hired this woman to stage a huge dinner party of their friends—with similar comments.

Are you getting the idea that some people have way more money than they can handle?

Anyhow—the nice little boy arrived—his name is Bowen Asher.

They never asked or mulled over nicknames—so I see two s’s going into Asher pretty fast. We used to live next door to a kid named Ellen, who was, of course, Smellin’ Ellen.

Come on, people, think!

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