Monday, October 3, 2011
A company called Rose?
Come on—be patriotic—start a company. Susan Gunelius writes about naming...also something I do.
There is a lot to it these days—website availability, connotations in all languages, trademarking.
I see dopey names all the time—clunky, laughable… Insperity was one I noticed the other day.
Others I like—for some reason, Big Lots (seems abundant and is a pun). Ameriprise—enterprise, a prize, America…I don’t know—it’s OK.
If you must dream up your own name and not hire a nice woman like me, Susan has some tips.
Be descriptive is one approach—Internet Explorer.
Be suggestive—Mustang…wild, free, fast.
Add a prefix or suffix—iPhone.
Slap two words together—PhotoShop, TurboTax.
Make up a word—Doritos.
Change a spelling. Trix, Kix.
Tweak and blend…NyQuil.
How about a person’s name—Clark bar.
Use a verb—Bounce.
Or your name may become a verb—Google. I even saw the expression, "Bing it" this morning.
Bing--nah, don't like it.