Monday, March 26, 2012
Do you have a brand?
This is the Newspeak—you need a brand image, just like Apple or Kleenex.
I guess mine is SASS FLASH AND TRASH.
Maybe both...FLASHY CRANKINESS.
Saying "maybe" is bad.
Kathy Bass, founder of Ladies Who Brand in Phoenix, was quoted by Stephanie Snyder in the AZ Republic, March 25, 2012.
Your brand is all your strengths, Bass says.
Don’t even think about networking until you brand yourself.
First, think of what you did best in previous jobs.
Decide on an area where you can become an expert.
Create a website for you.
Then spread to the social media.
Seriously—if you want anything to happen in your life, people need to come to you—and you need to be branded for this to happen.
What does this amount to? Is flashy and cranky going to make it for me? It seems so AUTHENTIC, though.