Monday, April 2, 2012

How creativity works


Kerry Lengel reviewed Jonah Lehrer’s book, Imagine: How Creativity Works in the AZ Republic, April 1, 2012.

Lehrer maintains that creativity is not a rare gift—that people who “are” creative from Bob Dylan to an ad exec operate in similar ways. This means using convergent and divergent thinking.

Ooops—my brain just tacked sideways. When I forced it back—I learned that a wandering mind tends to be more creative.

Attention deficit disorder may be good.

The author says he takes more breaks now. Goes for a walk. Changes it up.

Daydreaming is an effective mode of thought, he says.

He also points out that Shakespeare had many other talented writers working around him at the same time—he stole lines, mashed up ideas.

Now—he says—with Facebook, Skype, telecommuting—we must not ignore our analog life of going to lunch with people, yakking at the office, people watching.

Serendipity—you never know where that idea is coming from.

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