This was actually a story in the WSJ—boo-hoo, marketers can’t tell when people are being sarcastic on line…
Like that would happen.
Well…email is kind of uninflected—you have to add the laffs or eyerolls to show the direction a message is intended to go.
This apparently foils so-called dataminers, who can’t tell if “Yeah, Obama is God” is sarcastic or a religious statement.
Of course, people have tried to create sarcasm equivalents of the LOL laughter thang. (*S) is one.
The one I see most often is
But if you have to ask…just talk to the person!
To me sarcasm is a lifestyle—the internet could ruin it. Such a delicate art form.