Wednesday, November 14, 2012

Sarcasm--yeah, so mysterious



This was actually a story in the WSJ—boo-hoo, marketers can’t tell when people are being sarcastic on line…

Like that would happen.

Well…email is kind of uninflected—you have to add the laffs or eyerolls to show the direction a message is intended to go.

This apparently foils so-called dataminers, who can’t tell if “Yeah, Obama is God” is sarcastic or a religious statement.

Of course, people have tried to create sarcasm equivalents of the LOL laughter thang. (*S) is one.

The one I see most often is which to me is clearer.

But if you have to ask…just talk to the person!

To me sarcasm is a lifestyle—the internet could ruin it. Such a delicate art form.

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