Friday, March 29, 2013
Do you feel disruptive?
First, don't think you know what your customer wants, he says. Go to where the item is sold, watch.
Bryan also loves the phrase, "Eat like a bird, poop like an elephant." That lost me because he was saying keep things simple--do you get it?
Delight with the unexpected is also disruptive, he says. This means going beyond the promised. Most of my eBay vendors do this--they send a cute note, a little extra sample. I am in AZ and someone in Mississippi gives me a little sussie.
Try to use storytelling--see how I did with the eBay story? This is also why I love testimonials in marketing materials. People read those first. Just like they read the PS first.
I am not sure this all amounts to be being disruptive--but Bryan's use of that word sucked me right in, which is good.
Now...eat like a bird, poop like an elephant...hmmmm.