Tuesday, October 8, 2013
Are best leaders warm or strong?
According to a recent Harvard Business Review story by Amy Cuddy, Matthew Kohut, and John Neffinger, the way to influence is to begin with projecting warmth.
People decide what they think of you before what they think of your mission or message.
Warmth and strength are the big two influencers.
To throw out strength first can scare people. Many leaders do this--stress their competence first.
But you need a a foundation of trust, the authors say.
Then--and only then--veer toward function, competence, and a sense of purpose that makes people follow.
What do you think of this? Sometimes I wonder about all these theories.