Monday, April 14, 2014
How to SELL your house
It's like I live in a different world.
Sanette Tanaka, WSJ, Apr 11, 2104, writes about how to hype a listing.
First, describe individual characteristics--granite countertops, wood burning fireplace. Each individual breakout increases price by 1%. Pick offbeat features--just saying bedrooms does not count. To WSJ readers this means, dual dishwashers, wine safes, safe rooms, etc.
Each additional adjective--beautiful, fabulous--boosts the price by almost 1%.
Don't overdo the descriptives, though, or people glaze over.
Also you want agents and prospects to have things to ask--a reason to call.
Keep descriptions under the MLS word count.
I would add--don't get ridiculously creative--words like ultra-cozy, warm, old-fashioned garden can mean tiny, no air and over grown to some people.