Thursday, September 25, 2014

Companies playing down their green message

Amy Westervelt, WSJ, Aug 25, 2014, says the lust for enviro-friendly products is less than it was.

In fact, the green message can stir up hostility.

Instead of their sustainable ingredients (plants--you can grow more), they play up the performance of the product (softer skin etc).

Souring on this aspect came with the economic downturn, apparently.

Many people feel guilty for not pursuing these products the more they learn about them.

Such companies are now concentrating on how their manufacturing cuts waste or even using humor.

People feel less guilty if you aren't so darn serious about your superiority.

I am that way--I rebel against dopey oils from Lower Slobovia and super butters and so on.

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