Tuesday, November 25, 2014
Kids favor toys with cartoon characters
How I long to see Detective Lupine and Sgt Buzzy of my stories on a line of toys!
But I digress.
In the study, little kids had a choice of toys--some dirty and with missing parts--and even picked the wrecked ones if they had an image of a cartoon character.
Kids trust characters as much as they trust people.
The most the researchers could suggest was use this knowledge to promote good habits--such as giving kids a toothbrush or bike helmet with a popular character on it.
I can see Sgt Buzzy honey--in a Sgt Buzzy honey bottle.
Note to self: No contracts where I am not looped in on toy rights.