Thursday, June 4, 2015

"Cool cities" no longer key to attracting grads

Time was, grads flocked to "cool" cities with big tech industries--but the 1990s are over.

Now grads go to cities with the biggest labor markets and best chances of finding a job.

City population size now rules--more so than the startups and household word companies there.

Those with graduate degrees, though, tend to still seek out the niche cities.

So--city planners--it's not the loft space, the outdoor cafes, the hipster clubs, the galleries, the young age skew--it's how many jobs people can choose from.

So let's get those tax incentives going so new companies come in and serve up jobs and not just coffee.

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