Wednesday, June 24, 2015
The value of storytelling in the workplace
Candidate A: I recently moved into IT. I enrolled in and finished a two-year training program then two internships. Now I hope to apply my knowledge in the workplace.
Candidate B. I am a former architect, but now instead of designing buildings, I create powerful IT infrastructures. I am just as at home with computer codes as building codes.
Which sounds more interesting?
Storytelling brings your res and cover letter to life. It makes you a person.
Storyteller also makes you hard to forget (or toss).
It builds your personal brand.
But be concise, authentic, Try to craft a plot--some transition you underwent, something that happened to you.
Include specific details. One person had a Magic 8-Ball on his desk to remind him to ask for feedback. (I wonder how many responded with the 8-Ball's classic "Try again later").
Back when I sold my writing services, I used to say, "I started at the top." This got their attention. I did--my first published piece was in Washingtonian Magazine--a cover. Long story about how, but it made me look interesting and competent.