|Cat in the Hat? Kinda on the nose?|
He said he was in San Francisco and at a conference on corporate communications was a gal who said her job was "corporate storyteller." Another was a "story strategist." The third was a "futurist." (That one has been around awhile.)
Slaughter is VP for content at Contently (a name I don't love, it stops the eye and not in a good way).
He also met "customer happiness managers."
A receptionist was "head of office experience."
Influencers, trend strategists, transmedia producers, media entrepreneurs, brand architects.
One woman at Noble Experiment NYC, a Brooklyn-based rum company, was "Thing 2."
Cat in the Hat, anyone?
For that matter, how is rum a noble experiment--it's been around a few centuries.
But that's me--disgruntled former namer.