Friday, January 15, 2016
Tupperware reaches out
A third-year studio class at the school spent a semester brainstorming ideas. Tupperware likes BYU--and has hired students as interns.
The students came up with three suggestions for those Millennials:
--Produce authentic, sustainable, and versatile products.
--Create a meaningful online presence.
--Continue to home sales parties with workshops on both new foods and new cooking methods.
Millennials think inviting strangers into their homes to sell to them is a little strange. So that needs to be tweaked. Maybe more meaningful convo and less sales pitching.
One student recommended a "buy a product, give a product" idea. Buy kitchen tools and then send an identical kit to someone in need in the world.
Another proposed a multi-purpose bowl that could be baked in, stored in, or displayed.
Or how about biodegradable products--bury them in dirt for 47 days and they reabsorb?
Does Tupperware still "burp"? What's not to like about that?