Friday, January 15, 2016

Tupperware reaches out

Tupperware, a giant with more than $2.6 billion in operating revenue, has reached out to Brigham Young Univ students for product ideas that will appeal to Millennials.

A third-year studio class at the school spent a semester brainstorming ideas. Tupperware likes BYU--and has hired students as interns.

The students came up with three suggestions for those Millennials:

--Produce authentic, sustainable, and versatile products.

--Create a meaningful online presence.

--Continue to home sales parties with workshops on both new foods and new cooking methods.

Millennials think inviting strangers into their homes to sell to them is a little strange. So that needs to be tweaked. Maybe more meaningful convo and less sales pitching.

One student recommended a "buy a product, give a product" idea. Buy kitchen tools and then send an identical kit to someone in need in the world.

Another proposed a multi-purpose bowl that could be baked in, stored in, or displayed.

Or how about biodegradable products--bury them in dirt for 47 days and they reabsorb?

Does Tupperware still "burp"? What's not to like about that?

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